On every blog post that was written prior to launch, users could sing up to join the wait list for the “ personal finance solution”, Mint. For example, Mint utilized blog posts to create 20,000 potential customers prior to even launching their budgeting app.Both You Need a Budget and Mint relied heavily on content marketing in order to make users aware of their apps and to convince them to move to the installation phase.
However, potential users may become confused or sidetracked by the mass amount of competitors in the personal financial management app market. Additionally, they capitalize on the motivations of users whom are generally looking to achieve better financial management. During the initial awareness phase, apps can connect with potential users by utilizing content marketing and/or referrals. Both of these build familiarity and trust with the brand prior to asking the user to download any app.
0 kommentar(er)
